2025 TOSHIBA TV - CES 2025
Designed for Toshiba’s CES 2025 presence, this booth highlights the brand’s cutting-edge TV and AI technologies through the aesthetic lens of modern Japanese design.
The exterior draws inspiration from a contemporary Japanese garden. A digital koi pond made of Toshiba displays creates an iconic, photo-worthy statement on the show floor.Inside, a minimal living room environment invites visitors to experience Toshiba’s advanced AI picture and sound technologies in a calm, acoustically balanced setting. Fabric walls and sound-absorbing panels enhance comfort and focus, offering a moment of stillness amid the energy of CES.
A seamless fusion of architecture, brand, and technology that embodies Toshiba’s pursuit of clarity, balance, and immersive design.
Front View Rendering
Birds Eye View Rendering
CREDITS
Agency: Impact XM
Creative Direction: Tom Slater
Design & Visualization: Alexander Nevarez