Reimagined as a cultural and educational hub, the Honda Collection Hall celebrates the brand’s American legacy through a refined blend of storytelling and design.
The Pico Room introduces the company’s history, evoking Honda’s first U.S. headquarters on Pico Boulevard. From there, visitors enter the main collection; a semi-circular layout where motorcycles and automobiles trace the brand’s evolution.
A custom undulating ramp showcases Honda’s motorcycles in dynamic motion, accented by a glowing Honda Motorcycles neon sign and large-scale black-and-white graphics celebrating iconic models from the brand’s past. This visual and spatial rhythm continues throughout the exhibit. From its Honda and Acura collection, racing division, down to its power equipment and engines.
Thoughtful lighting design and material detailing elevate the experience. The result is a space that connects community and culture; embodying Honda’s enduring Power of Dreams.
2023 - AMERICAN HONDA COLLECTION HALL
Lobby Entrance Rendering
The “Pico” Room