2015 SCION NATIONAL DEALERS MEETING
Scion celebrates their top domestic dealers in a lavish yearly event in Las Vegas. 2015 focused on Scion’s latest release models; the iM and iA. Given the playful tone of Scion as a brand, GPJ decided to use the Pinball as the over-arching theme in the space to convey Scion’s story.
CONCEPT DEVELOPMENT
PROCESS SKETCH
CREDITS
Agency: George P. Johnson
Creative Direction: Russell Heubach
Design: Alexander Nevarez
Visualization: Alexander Nevarez